2026 Black Friday
Fri, November 27, 2026 · United States
About this day
Black Friday is the Friday after Thanksgiving and the unofficial start of the holiday shopping season in the United States. Retailers open early with doorbuster deals on electronics, appliances and toys, and the name refers to stores finally moving 'into the black' for the year. The sales now begin online days earlier and continue through the weekend into Cyber Monday, and the event has spread to Europe, Asia and Latin America. To get the best deals, compare prices in advance, sign up for retailer alerts, and check return policies. This countdown ticks to midnight Eastern Time on Black Friday, the moment most online sales go live.
Key facts
- Country
- 🇺🇸 United States
- Date rule
- The day after: The 4th Thursday of November
- Time zone
- New York · America/New_York (EST)
- Category
- Events
Upcoming dates
- 2026
- 2027
- 2028
Frequently Asked Questions
When is 2026 Black Friday?
Fri, November 27, 2026. Rule: The day after: The 4th Thursday of November.
What time is the countdown based on?
Midnight (00:00) local time in New York (EST), with daylight saving time applied automatically. The page also shows the equivalent time in your own time zone.
More countdowns